October 20, 2011

It’s Not Just A Can Of Paint!

Yes there is much more to just thinking it is a can of paint! We have all experienced an emotional connection to a color at some point in our lives. What was the color of your first bedroom or bicycle? What emotions does this bring up? For most people, one of the first decisions of the day concerns color harmony. What am I going to wear? This question is answered not only by choosing a style and fabric appropriate to the season, but by making the right color choices. And it goes on from there. Whether you’re designing a new kitchen, wrapping a present or creating a bar chart, the colors you choose greatly affect your final results.

How often have you caught your breath at the sight of a flowerbed in full bloom? Most likely the gardener has arranged the flowers according to their color for extra vibrancy. For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.
Color evokes moods and feelings which are emotions. Each color of the spectrum has a meaning and portrays an energy that effects ones body, mind and spirit in ways you may have not realized. Colors act upon the body as well as the mind. Red has been shown to stimulate the senses and raise the blood pressure, while blue has the opposite effect and calms the mind. Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. This is known as chromodynamics.

My goal in creating the Authentic Home COLOR Paint™ line is to bring awareness to your emotional connection with a particular color. 

By arranging the Authentic Home COLOR Paint™ colors into five mood palettes, Elegant, Serene, Playful, Fresh, Regal, you now have a starting paint to begin the selection process so to achieve your desired feeling for your home. I invite you to enjoy exploring the meaning and effects color can have on you and your life.

The Meaning of Color
While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility. Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

I hope you enjoyed part 1 of It’s Not Just A Can Of Paint! “The Meaning Of Color” series…check back next week for “The Meaning Of Blue”.